Posts Tagged ‘vintage orange label’

artistic produce label

citrus fruitWe’ve just gone through the peak months for some orange varieties in California. I’ve enjoyed a variety of the fruit including the delectable tangelo. But, of course, the ones that I enjoy the most are the home-grown ones gifted by neighbors and friends.

My orange tress have started to bloom, and I just love the exquisite scent of the orang blossom flowers. I think it’s becoming one of my favorite fragrances.

I’m also captivated by the vintage labels and advertising of the Californian citrus industry: a colorful window into the state’s history. It is interesting to learn that it began in the late 19th century with the arrival of the railroad in Southern California. Farmers were then able to ship their produce throughout the country. To identify and advertise their produce, colorful crate labels were created and attached to the wooden crates.

The era of crate labels ended in the 1950s when growers started to use cardboard boxes.

Here are some that were displayed in an exhibition in Los Angeles.

vintage orange label

vintage citrus label

Read more about the history of citrus in Orange County, California at: https://buildingbridgesworld.wordpress.com/2010/04/13/musings-in-april-citrus-county/

For a pic of the orange harvest from my garden, please see: https://buildingbridgesworld.wordpress.com/2011/03/19/citrus-harvest/


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